Case Studies
Mansion Poker
Name of Customer: Mansion Poker www.mansionpoker.com
Customer Description: Mansion Poker is one of the largest poker rooms on the internet with an extensive range of visually stunning and interactive poker games. Mansion Poker has recently launched an innovative loyalty program which rewards players for loyalty as well as consistency.
Customer Requirements: Mansion Poker asked EyeView to produce a video that would introduce and promote the Loyalty Lounge as the premier loyalty program across all online poker rooms. The video had to show off the best features of the program highlighting the rewards as well as the ways to achieve them. The conversion goal for the video is for visitors to click visit the Loyalty Lounge page to learn more about the program.
Video: The video was scripted and developed by EyeView according to Mansion Poker's specifications. It can be viewed here
Test 1
Mansion Poker's homepage was used for a 50-50 A/B test where half the visitors arrived at a page on featuring a video initiation trigger while half the visitors saw a page with no video at all. When visitors clicked on the trigger the video opened in a lightbox with a Visit the Club Mansion Store button as part of the player.


    
Version A: Mansion Poker's site showing a landing page with no video initiation trigger
    
Version B: The same page as in Version A with EyeView's custom-built video initiation trigger
Duration of Test: TBD
Results of Test 1: TBD
TBD