Conduit

Name of Customer: Conduit www.conduit.com Customer Description: Conduit was founded in 2005 to provide website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty through the design and use of community toolbars. Customer Requirements: Conduit asked EyeView to test a video for one of their inbound landing pages to determine whether it would have an impact on conversion for visitors to understand Conduit's product for the first time. Video: The video was scripted and developed by EyeView according to Conduit's specifications. It can be viewed here here

Test 1

We used Conduit's existing landing page as the control and tested it against the same page with the new video embedded in it. Fifty percent of new users went to the original page while the remaining 50 percent were directed to the new version.

Version A: Conduit's site showing a landing page with a rotating flash Version B: The same page as in Version A with EyeView's video in place of the banner

Results of Test 1: Once the test reached statistical significance it demonstrated that the overall increase in conversion rate was 12 percent while the increase in conversion rate for the US alone was 22 percent.

Image taken form EyeView's reporting platform showing the conversion resulting from the A/B test.

Summary

This A/B test carried out for Conduit compared the existing landing page against the same page with the video embedded in place of the link to a guided slide show. The results of the test prove that in this instance the page with the video converted 22 percent more traffic than the page without the video.