Case Studies
Duplicate Poker


Highlights
Industry: Gaming
Challenge: Poor conversion rates in application download.
Solution: EyeView introduction video and an iterative process of analyzing and optimizing the content and serving. Leading to auto play tutorial video for first time users.
Result: 10% increase in conversion rates.

The Customer
Duplicate Poker has created a unique and legal form of Poker. However, the new game was unfamiliar to first time users and even experienced poker players had a hard time understanding the concept behind this innovative kind of poker. This created a low conversion rate from hit to download.
Duplicate Poker needed a powerful tool that would be able to convey the new concept in a compelling manner.


The Challenge
Duplicate Poker has created a unique and legal form of Poker. However, the new game was unfamiliar to first time users and even experienced poker players had a hard time understanding the concept behind this innovative kind of poker. This created a low conversion rate from hit to download.

Duplicate Poker needed a powerful tool that would be able to convey the new concept in a compelling manner.

The Solution
EyeView’s rich-media solution was the perfect answer to Duplicate Poker’s requirements. EyeView’s creative team created a rich-media video that explains how Duplicate Poker works. After conducting A/B testing of the serving options, the Duplicate Poker site plays the video automatically to all first time visitors.

The Result
EyeView’s rich-media solution created a 10% increase in Duplicate Poker’s conversion rates.

EyeView’s rich-media solution created a 10% increase in Duplicate Poker’s conversion rates. ?EyeView platform helped us optimize the effect of the video on our website. We saw an initial improvement of 4% just by having their video instead of a previous one. By optimizing the serving options we increased the conversion by an additional 6% bringing the total improvement to over 10%
Moshe Davidovich, COO, Duplicate Poker