Case Studies
eBay


Highlights
Industry: eCommerce
Challenge: Explain the new functionality in a compelling yet simple-to-understand way.
Solution: EyeView’s rich media solution, offered in multiple languages, enabled eBay to educate their public regarding the new functionality.
Result: Over 50,000 views in the first 10 days and additional projects with eBay.

The Customer
eBay is The World's Online Marketplace®, enabling trade on a local, national and international basis. eBay Affiliate Program offers payment for driving drive traffic to eBay or one of their partners websites.


The Challenge
eBay’s Affiliate Program was a new concept that required market education in order to successfully launch the service. eBay’s customers not only needed to gain awareness of the new service, they also needed to get all the relevant information regarding how exactly the program works.

The Solution
EyeView created a complete solution including the educational video and integration into eBay’s website. The video, containing multiple chapters, presented the program and offered a step by step overview of each step of the process.

The Result
Following the successful launch of eBay’s affiliate program using EyeView’s rich-media solution, eBay has launched 3 additional projects together with EyeView: eBay’s Italy portal, eBay ProStore and eBay AdCommerce.

When we launched eBay Partner Network in 2008, we looked for a solution that will help us explain the new functionality we were introducing. EyeView’s rich-media fit our requirements very well. During the first 10 days more than 50,000 visitors viewed the videos EyeView had created for us, and we believe that EyeView’s solution played an important role in the fast ramp-up rate. EyeView’s solution is a powerful tool for communicating to our users. Since the first project, eBay has chosen to utilize EyeView solutions in additional eBay projects such as eBay’s Italy portal, eBay ProStore and eBay AdCommerce.
William Martin-Gill, Senior Manager, eBay Internet Marketing