Case Studies

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©2007 EyeView Inc.

eToro
Name of Customer: eToro www.eToro.com
Customer Description: eToro was founded in 2007 to counter the overly complex nature of foreign exchange (forex) trading and to make it accessible to newcomers and experienced traders alike.
Customer Requirements: eToro came to EyeView looking for a homepage video that would clearly explain the advantages of the eToro platform and increase conversion for the landing page the video appears on.
Video: The video was scripted and developed by EyeView according to eToro's specifications. It can be viewed here
Test 1
We used eToro's existing page as the control and tested it against the same page with the new video embedded in it. Fifty percent of new users went to the original page while the remaining 50 percent were directed to the new version.
Version A: eToro's site showing a landing page with a banner ad
Version B: The same page as in Version A with a video on autoplay in place of the banner
Results of Test 1: Once the test reached statistical significance it demonstrated that the conversion rate for Group B who received the page with the video was 31.97 percent higher than the conversion rate for Group A.
Image taken form EyeView's reporting platform showing the conversion resulting from the A/B test.
EyeView A/B tested their solution on our landing page. In one test they kept   the original landing page and on the other they implemented the video solution.   EyeView's solution proved an increase of above 30% in conversion rates (hit to   download). It is as simple as that
Ron Brightman, VP marketing, eToro
Summary
This A/B test carried out for eToro compared the existing landing page against the same page with the video embedded in place of the flash banner. In addition, the video was set to autoplay for first-time visitors. The results of the test prove that in this instance the page with the video converted 39.53 percent more traffic than the page without the video.