EuroGrand

Name of Customer: EuroGrand www.EuroGrand.com Customer Description: EuroGrand is an online casino which prides itself on superior customer support and a wide selection of games. Customer Requirements: EuroGrand asked EyeView to create a video and place it on their homepage in order to test its impact on conversion. Video: EyeView worked with EuroGrand to refine the messaging and content for the video and its placement on the homepage. It can be viewed here

Test 1

We used EuroGrand's existing homepage as the control and tested it against the same page with a video trigger embedded on the left side encouraging visitors to take a video tour. This is the trigger that was used for this test:

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Fifty percent of new users went to the original page while the remaining 50 percent were directed to the new version with the video trigger in the left-hand column.

Version A: EuroGrand's existing homepage		Version B: The same homepage as in Version A with EyeView's trigger for a "Video Tour" in the left-hand column

Results of Test 1:
The results of the test have yet to become statistically significant although the page with the trigger is currently converting around 20% more traffic that the control page.