Case Studies
ForexYard
Name of Customer: ForexYard www.forexyard.com
Customer Description: ForexYard has established itself as one of the premier online foreign exchange brokerages through the experience of professional forex traders, as well as internet and financial sector specialists.
Customer Requirements: ForexYard asked EyeView to create a video for their homepage in order to increase conversion for their most important landing page.
Video: EyeView worked with ForexYard to refine the messaging and content for the video. It can be viewed here
Test 1
We used ForexYard's existing landing page as the control and tested it against the same page with a video trigger embedded in it. This is the trigger that was embedded:

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The original page had a link to a guided tour which opened in a new window and demonstrated the product with a guided slideshow. Fifty percent of new users went to the original page while the remaining 50 percent were directed to the new version with the video.
    
Version A: Forex Yard's site showing a landing page with the guided slideshow
    
Version B: The same page as in Version A with EyeView's video trigger in place of the link to the slideshow
Results of Test 1: The results have not yet reached statistical significance although the page with the video trigger is currently running ahead of the control page.
Summary
TBD