Lucky Nugget

Name of Customer: Lucky Nugget www.luckynugget.com Customer Description: Lucky Nugget Online Casino has over 10 years' experience in offering casino games on the Internet. Customer Requirements: Lucky Nugget asked EyeView to create a video and place a trigger for it on their homepage in order to test its impact on conversion. Video: EyeView worked with Lucky Nugget to refine the messaging and content for the video and its placement on the homepage. It can be viewed here

Test 1

We used Lucky Nugget's existing homepage as the control and tested it against the same page with a video trigger embedded on bottom right of the page above the fold encouraging visitors to learn more about Lucky Nugget by playing the video. This is the trigger that was used in this test:

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Fifty percent of new users went to the original page while the remaining 50 percent were directed to the new version with the video.

    

Version A: Lucky Nugget's existing homepage		Version B: The same homepage as in Version A with EyeView's video trigger on the right-hand side

Results of Test 1: The results of the test are not statistically significant as of this writing, although the page with the video trigger appears to be performing better than the control page.