Case Studies
ProAct Traders LLC


Highlights
Industry: Forex (Online Foreign Currency Trading)
Challenge: ProAct Traders provides charting software for currency traders to trade from their personal computer. ProAct Traders was looking for a way to differentiate from the other players in the market by highlighting the unique and proprietary features of their charting software.
Solution: EyeView offered a complete solution, from video creation and flash player customization, to integration, hosting and ongoing data on user engagement reports.
Result: Clear measured increase of customer retention and customer time spent on site. Prospective clients now quickly see the advantages of ProAct’s proprietary charting software and spend much more time on the site vs. clicking through and then leaving in seconds or minutes.

The Customer
ProAct Traders is a developer of charting software with the first of its kind ability to find harmony and momentum. Additionally, the ProAct charting software finds high probability entry and exit points for Forex traders which dramatically helps in the trading decision making process. ProAct Traders provides free training on their software and also in the building blocks of online currency trading.


The Challenge
ProAct Traders had to describe and differentiate their product on the home page using an excessive amount of verbiage to highlight WHY a customer should use their product. Furthermore, to understand the unique functionality, a prospect had to wade through the charting features to learn the benefits and capabilities of the product.
ProAct Traders was looking for a compelling way to motivate their prospects early on and keep them engaged throughout the process.

The Solution
EyeView created an introduction to the software showing animated screenshots explaining every aspect of ProAct Traders’ unique features. The videos were served through a customized player build specifically in a manner that best explains the ProAct Traders’ platform functionality.

The Result

Essentially, we are now able to have a conversation with the customer via the video in 2 minutes that would have taken us 30 minutes in a live "one on one" presentation to accomplish . We always monitored time spent on site, since EyeView's solution was implemented our customers spend literally hours on our site vs. clicking through and then leaving in seconds or minutes.

Not only did EyeView's solution increase our customer retention on the site, but through the EyeConvert Platform we can track those conversions. We see where our active customers are coming from and dial in our marketing to maximize our exposure in those countries. We are also able to tell how well our other marketing campaigns are working by watching the spikes of video view activity when a specific marketing campaign (Google ads etc.) is in effect
Scott Barkley, Founder and Vice President, ProAct Traders