UpDown

Name of Customer: UpDown Customer Description: UpDown is a stock market game and free investment platform that allows members to earn money with zero risk of financial loss. Customer Requirements: UpDown asked EyeView to create a video and place a trigger for it on their homepage in order to test its impact on conversion. Video: EyeView worked with UpDown to refine the messaging and content for the video and the placement of the video trigger on the homepage. It can be viewed here.

Test 1

We used UpDown's existing homepage as the control and tested it against the same page with a video trigger embedded on left-hand side of the page encouraging visitors to learn more about UpDown by playing the video. Here is the trigger we used to launch the video:

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Fifty percent of new users went to the original page while the remaining 50 percent were directed to the new version with the video.

Version A: UpDown's existing homepage		Version B: The same homepage as in Version A with EyeView's video trigger on the bottom left

Results of Test 1:
After the results of the test achieved statistical significance we saw the that version of the homepage with the video trigger was increasing conversion by over 30 percent more than the page without the trigger.

Summary

The A/B test carried out for UpDown compared the existing landing page to the same page with a video trigger embedded in it. The results of the test proved that the page with the trigger converted over 30 percent more site visitors than the page with no video.