Eyeview’s full-stack video personalization technology is the only one of its kind that bridges the gaps between media, audience buying, personalized creative, optimization, and analytics. The output is the delivery of the most effective, best performing video advertising campaigns in the market.
Eyeview’s unique innovation, VideoIQ, is the ‘brain’ at the core of Eyeview’s technology. Built from the ground up with personalization in mind, VideoIQ works continuously across campaigns to conduct real-time data modeling, analyze consumer behavior, optimize for ROI, and provide granular analytics and proven performance lifts across a variety of metrics. The result is the delivery of unlimited brand messages tailored to each consumer’s journey, and proven returns on ad spend for brands.
Eyeview’s sophisticated media-buying platform is the only personalized real-time programmatic bidder that utilizes analytics across audience, context, creative, and measurement via VideoIQ’s intelligent optimization algorithms, making granular personalization possible at scale. Using real-time machine learning and insights from VideoIQ, Eyeview’s RTB can match each unique consumer with a highly personalized, relevant video ad. Eyeview utilizes high-quality exchanges and publishers that deliver viewable, brand safe inventory, effectively maximizing ad spend for each campaign.