Understanding Eyeview’s Unique Technology
The outcome of more than four years of iterative market-based development, Eyeview’s technology combines post-production and rendering modules together with data collection and ad-serving abilities to provide the first end-to-end video personalization technology.
With the viewer-initiated ad call, the technology goes to work:
First, digital creative assets establish the foundation for the ad. Specific videos and images are put into play.
Next, real-time personalization variables – such as location and weather – create an added dimension of relevance.
Then, advertiser data – such as store location, product and real-time offer – complete the personalization.
In a nano-second, the technology generates a broadcast-quality personalized ad to the screen. The output format can be:
- Tags: VAST, iFrame or VPAID
- Video Links: FLV, MOV, AVI, MP4, etc
- Ad Formats: In-stream (pre-roll) and in-banner video
Key Technology Features
Video Ads at Scale
Eyeview supports any campaign size with any available real-time data. Eyeview’s cloud-based server-side technology can produce as many different ads, at any rate as needed.
Automatic Data Collection
Eyeview automatically collects data from any data source without requiring advertiser involvement. Eyeview can scrape data from websites, DB, CRM system, XLS, XML, CSV, RSS feeds, etc.
Supporting all types of data (including third-party data)
Eyeview’s technology is data agnostic. Eyeview supports any advertiser data and other third-party data. If you are a data provider, please contact us.
