News
November 17, 2008
EyeView backed by Leading Venture Capital Funds Gemini Israel Funds and Lightspeed Venture Partners
Tel Aviv, Israel, November 17, 2008   EyeView (www.eyeviewdigital.com), a company transforming online conversion through the use of rich-media content, announced today that it completed its first round of funding led by the Lightspeed-Gemini Internet Lab (LGiLab). Also participating in the round and part of EyeView's advisory board is Gigi Levi, previous division president at Amdocs and current CEO of 888 Holdings Plc.

EyeView's service and technology offer a complete solution, from rich-media creation through serving, testing and optimizing of the media. The result is a significant, proven, increase of online conversion rates.

Online businesses invest vast resources to attract traffic to their websites. However, getting traffic is only the first step; the next crucial step for any business is getting users to take action.
Rich-media content, including video, audio and interactive flash applications, is the most effective communication tool for sites to educate and compel users into action. While dozens of companies around the world create tools for rich-media advertising, syndication and viral distribution, no tool has existed for online businesses to utilize the power of rich media for on-site conversion. Until now.

EyeView is the first to provide an end-to-end service and technology solution that combines compelling rich-media content creation with the world's first rich-media conversion platform. EyeView's solution is ideal for a wide variety of websites and online businesses that seek to generate high conversion rates, such as: trading, gaming, software, shopping, banking, communication, eCommerce, finance, community, hosting and many more.

Founded in 2007, EyeView has offices in Boston (U.S.), Sydney (Australia) and Tel Aviv (Israel). EyeView's solution has been adopted by large corporations worldwide, such as: eBay, Yahoo!, 888, HP and Nokia, as well as SMBs such as: eToro, Alefo, getPrice, mPortico and many more.

"We have closely followed EyeView's remarkable progress from their first deal with Yahoo! through winning the Harvard Business School 2008 Business Plan Competition up to becoming a leading force in the industry today," said Ouriel Ohayon, general manager of LGiLab. "We are excited to work with EyeView on realizing its phenomenal potential in this fast-growing area of online market space."

"We are proud to partner with high-caliber venture capital funds such as Lightspeed and Gemini. This is a true testament to EyeView's value proposition," said Oren Harnevo, co-founder and CEO of EyeView. "In today's financial reality, when businesses are looking for proven solutions that increase revenue, EyeView meets the need with a complete conversion solution that creates and identifies immediate return on investment."

About EyeView
EyeView is transforming online conversion through the use of rich-media content. EyeView's solution creates an effective rich media experience in websites by combining rich content with a world-first rich-media conversion platform. EyeView's solution has been adopted by large corporations worldwide, such as: eBay, Yahoo!, 888, HP and Nokia, as well as many small to medium online businesses. Founded in 2007, EyeView has offices in Boston (U.S.), Sydney (Australia) and Tel Aviv (Israel).

About LGiLab
The Lightspeed-Gemini Internet Lab, an initiative formed by top-tier venture capital funds Gemini Israel Funds and Lightspeed Venture Partners, is dedicated to seed investment in very early-stage Internet start-ups. LGiLab also supports market validation studies and prototype development for Internet technologies, and opens doors for entrepreneurs to the Silicon Valley Internet community. Ouriel Ohayon, General Manager, leads the initiative in coordination with Danny Cohen and Carmel Sofer of Gemini, and Yoni Cheifetz, Jake Seid and Ravi Mhatre of Lightspeed. Additional information is available at www.LGiLab.com.