Personalization Options
Eyeview’s technology taps a wide range of personalization variables to individualize content and creative. Our solution adapts video, audio, images and text to personalize according to parameters you define, including:
Local Info
Target your audience with localized offers and link your online brand advertising to your offline sales through maps, address, stock items and real time local deals.
Real-Time Deals / Merchandising
Keep your messages relevant to the moment with real-time deals, prices and offers on products, coupons, available tickets and discounts.
Demographic Customization
Create messaging to customers on a personal level by delivering tailored content to different audiences. Create a better brand experience by appealing to natural demographic group affinities.
Weather-based Customization
When weather’s a factor in a product or purchase decision, use the local forecast to offer the most relevant products when your customers need them the most!
Time-based Messaging
Relate to your customers in real-time with the most-timely relevant messages. Adjust your message to the time of day, remaining time until launch, or other time-related factors.
Behavioral Info and Retargeting
Tap viewers’ online interests and website visits to customize your creative to what they are in-market for. Let their past behaviors signal advertising for future purchasing decisions.
Custom User Data
Eyeview enables advertisers to personalize their ads according to any obtainable data on products or users, tailoring video ads to meet real customer needs.
Social Information
Deliver changing creative to take advantage of social media information that understands what a viewer “likes” or “shares” through Facebook, Twitter and other social networks.
Frequency
Always keep your messages engaging by tailoring your messages for frequent viewers, providing a new message or offer with each repeat visit.
