Platform
EyeConvert is the world's first rich-media conversion platform. The advanced platform allows you to leverage your rich-media content and significantly improve your website conversion rates.

The challenge
Rich-media is a great tool for engaging and educating users. Many online studies have demonstrated the advantages of utilizing rich-media, especially when introducing a new concept, product or functionality or when communicating complex information or complicated processes. However, creating rich-media is only the first step of the process. The next step requires a systematic approach to serving, testing and measuring the effect rich-media has on your specific website, in order to ensure that you are creating the most effective rich-media experience and actually moving users to action.

The solution- EyeConvert
EyeView developed EyeConvert rich-media conversion platform to meet the challenge. Whether you use EyeView’s creative services or create your own rich-media content, EyeConvert enables you to create the most effective rich-media experience for your website by methodically incorporating, testing and analyzing the effect rich-media has on your users.

How it works
The EyeConvert platform is comprised of two modules: Serve and Test & Analyze. Working in conjunction, these modules provide you with all the required functionality and information to effectively introduce rich-media content to your website.


Serve
  • Integrate add rich-media content into your website through simple integration of Java script code with virtually no required work or development required on your website.
  • Stream make sure your users enjoy fastest highest quality streaming worldwide
  • Rules, initiations and displays Select from a wide variety of serving preferences that control the timing, trigger options, appearance and player options.
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Test and Analyze
  • Test Systematically test the effect of rich-media on your website, and continue iteratively to optimize your selection.
  • Track the platform automatically tracks and records all user interaction during and immediately after the user views the rich-media content.
  • Report all user interactions are presented in extensive reports that show user profiles, engagement information and conversion statistics.
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As a result, you have both the implementation and analysis tools required to create the most effective rich-media experience and optimize your conversion rates.