Privacy Policy
Last Update 03/01/2011
EyeView Inc. ("EyeView" or "we" or "us") provides online video advertising technology solutions ("Technology"), enabling media companies, advertising agencies and advertisers to deliver dynamic and interactive video campaigns via standard display ad units. This privacy policy ("Policy") explains how personal information is collected, used and disclosed by EyeView with respect your use of the website located at www.eyeviewdigital.com (the "Site") and how personal information is collected, used and processed through the Technology on behalf of the online advertisers, publishers, business partners, and other businesses that use our services ("Clients").
We collect Personally Identifiable Information ("PII") from the EyeView Website, www.wywviewdoigital.com.com, when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, mobile number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on this Website. We use this information only to contact you to respond to your inquiry. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.
Non-Personally Identifiable Information
We may automatically collect certain information when you use the Site, such as your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to the Site, the referring URL and your computer's operating system ("NonPII"). We treat NonPII as PII if we combine it with or link it to any of the PII mentioned above. Otherwise, it is used in the aggregate only. We use this information to understand our Site traffic and for maintenance of the Site. Aggregate information (e.g., data we collect about use of the Site, or about a group or category of products, services or users, from which individual identities have been removed) helps us understand trends and our users' needs so that we can better consider new features or otherwise tailor the Site. This Policy in no way restricts or limits our collection and use of aggregate information.
Cookies and Web beacons
We may automatically collect certain information through the use of "cookies" and web beacons. Cookies are small text files that contain a string of alphanumeric characters and are stored on a user's hard drive at the request of a Web site to enable the site to recognize users who have previously visited them and retain certain information such as customer preferences and history. If we link cookies to any PII, we will treat this information as PII. Web beacons (also known as "1X1 pixels" or "clear GIFs") are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data.
We may also use third parties to help us track and analyze aggregate usage and statistical data from individuals who use the Site. These third parties may place cookies, web beacons or other devices on your computer to collect NonPII, and information provided by these devices may be used, among other things, to analyze data, to determine the popularity of certain content, to deliver advertising targeted to your interests and to better understand the usage and visitation of the Site and the other sites tracked by these third parties. This Policy does not apply to the use of third party cookies or web beacons.
If you wish to block, erase, or be warned of cookies, please refer to your browser manufacturer to learn about these functions, or visit http://www.allaboutcookies.org/cookies/
Third Party Sites
The Site may contain links to other websites. Any personal information you provide on the linked pages is provided directly to that third party and is subject to that third party's privacy policy. We are not responsible for the content or privacy and security practices and policies of websites to which we link. Links from the Site to third parties or to other websites are provided for your convenience. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.
Deleting your PII
If you'd like us to delete any PII that you have provided to us on this Website, please send your request to us at privacy@eyeviewdigital.com and we will process your request within a reasonable period of time after receipt.
Our Technology is used by EyeView, Clients and other third parties to serve video advertising on websites of clients and other third parties. We use the information collected by our Technology in order to help make the Video ads you see more relevant to you, for ad delivery and reporting purposes, and for other purposes described in this Policy.
Personally Identifiable Information
We don't collect Personally Identifiable Information ("PII") via our Technology.
Non-Personally Identifiable Information
We collect Non-Personally Identifiable Information ("Non-PII") via our Technology, including but not limited to your IP host address, pages viewed, browser type, the URL, the referring URL, Internet Service Provider, and your computer's operating system.
Cookies and Web beacons
Our Technology may automatically collect certain information through the use of cookies and web beacons. This information is used for conversion tracking and to measure the success of our online advertising campaigns, and the campaigns of our Clients. Specifically our use of Cookies correlates whether you saw an ad impression or chose to view a video ad from that impression, with whether you later went to another page on our Site or on a Client's website.
If you wish to opt-out of having EyeView use your Non-PII collected through the Technology for conversion tracking, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to correlate whether you saw an ad impression or chose to view a video ad from that impression, or whether you later went to another page on a Client's website. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
Information Security
EyeView takes reasonable security measures to protect your PII in an effort to prevent loss, unauthorized access, destruction, misuse, modification and disclosure. We operate secure data networks protected by industry standard firewall and password protection systems and only EyeView authorized personnel are granted access to the information provided by our Clients or users of the Site. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable. To help protect the confidentiality of your PII, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site and/or the Technology by any person using your password. Please advise us immediately if you believe your password has been misused.
Disclosure of Information to Third Parties
We do not collect PII via our Technology, and we do not sell, rent or share PII collected on the Website with non-affiliated third parties without your consent. We may, however, share your PII with trusted third party contractors who provide services for us. These third party contractors are prohibited from using the information we provide for purposes other than performing services for us.
We may share Non-PII collected via our Technology with Clients. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from Clients and other third parties. This information cannot be used to contact or identify any person individually.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Finally, we may transfer information any information we have to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
Questions or Comments
If you have any questions or comments about this Policy or EyeView's practices relating to the Site, the Technology or the collection, use or disclosure of personal information, or if you wish to verify, correct, update or delete any personal information we have collected, please contact us at privacy@eyeviewdigital.com and we will endeavor to respond to your inquiry or to verify, correct, update or delete the personal information you have provided as you indicate. Alternatively, you can contact us at the address below:
EyeView, Inc.
25 Burlington Mall Road, Suite 300.
Burlington, MA 01803
EyeView Inc. ("EyeView" or "we" or "us") provides online video advertising technology solutions ("Technology"), enabling media companies, advertising agencies and advertisers to deliver dynamic and interactive video campaigns via standard display ad units. This privacy policy ("Policy") explains how personal information is collected, used and disclosed by EyeView with respect your use of the website located at www.eyeviewdigital.com (the "Site") and how personal information is collected, used and processed through the Technology on behalf of the online advertisers, publishers, business partners, and other businesses that use our services ("Clients").
Privacy Policies for the Site
Personally Identifiable InformationWe collect Personally Identifiable Information ("PII") from the EyeView Website, www.wywviewdoigital.com.com, when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, mobile number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on this Website. We use this information only to contact you to respond to your inquiry. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.
Non-Personally Identifiable Information
We may automatically collect certain information when you use the Site, such as your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to the Site, the referring URL and your computer's operating system ("NonPII"). We treat NonPII as PII if we combine it with or link it to any of the PII mentioned above. Otherwise, it is used in the aggregate only. We use this information to understand our Site traffic and for maintenance of the Site. Aggregate information (e.g., data we collect about use of the Site, or about a group or category of products, services or users, from which individual identities have been removed) helps us understand trends and our users' needs so that we can better consider new features or otherwise tailor the Site. This Policy in no way restricts or limits our collection and use of aggregate information.
Cookies and Web beacons
We may automatically collect certain information through the use of "cookies" and web beacons. Cookies are small text files that contain a string of alphanumeric characters and are stored on a user's hard drive at the request of a Web site to enable the site to recognize users who have previously visited them and retain certain information such as customer preferences and history. If we link cookies to any PII, we will treat this information as PII. Web beacons (also known as "1X1 pixels" or "clear GIFs") are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data.
We may also use third parties to help us track and analyze aggregate usage and statistical data from individuals who use the Site. These third parties may place cookies, web beacons or other devices on your computer to collect NonPII, and information provided by these devices may be used, among other things, to analyze data, to determine the popularity of certain content, to deliver advertising targeted to your interests and to better understand the usage and visitation of the Site and the other sites tracked by these third parties. This Policy does not apply to the use of third party cookies or web beacons.
If you wish to block, erase, or be warned of cookies, please refer to your browser manufacturer to learn about these functions, or visit http://www.allaboutcookies.org/cookies/
Third Party Sites
The Site may contain links to other websites. Any personal information you provide on the linked pages is provided directly to that third party and is subject to that third party's privacy policy. We are not responsible for the content or privacy and security practices and policies of websites to which we link. Links from the Site to third parties or to other websites are provided for your convenience. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.
Deleting your PII
If you'd like us to delete any PII that you have provided to us on this Website, please send your request to us at privacy@eyeviewdigital.com and we will process your request within a reasonable period of time after receipt.
Privacy Policies for the Technology
Overview of our TechnologyOur Technology is used by EyeView, Clients and other third parties to serve video advertising on websites of clients and other third parties. We use the information collected by our Technology in order to help make the Video ads you see more relevant to you, for ad delivery and reporting purposes, and for other purposes described in this Policy.
Personally Identifiable Information
We don't collect Personally Identifiable Information ("PII") via our Technology.
Non-Personally Identifiable Information
We collect Non-Personally Identifiable Information ("Non-PII") via our Technology, including but not limited to your IP host address, pages viewed, browser type, the URL, the referring URL, Internet Service Provider, and your computer's operating system.
Cookies and Web beacons
Our Technology may automatically collect certain information through the use of cookies and web beacons. This information is used for conversion tracking and to measure the success of our online advertising campaigns, and the campaigns of our Clients. Specifically our use of Cookies correlates whether you saw an ad impression or chose to view a video ad from that impression, with whether you later went to another page on our Site or on a Client's website.
Controlling the use of your information
Opting out of CookiesIf you wish to opt-out of having EyeView use your Non-PII collected through the Technology for conversion tracking, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to correlate whether you saw an ad impression or chose to view a video ad from that impression, or whether you later went to another page on a Client's website. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
Information Security
EyeView takes reasonable security measures to protect your PII in an effort to prevent loss, unauthorized access, destruction, misuse, modification and disclosure. We operate secure data networks protected by industry standard firewall and password protection systems and only EyeView authorized personnel are granted access to the information provided by our Clients or users of the Site. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable. To help protect the confidentiality of your PII, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site and/or the Technology by any person using your password. Please advise us immediately if you believe your password has been misused.
Disclosure of Information to Third Parties
We do not collect PII via our Technology, and we do not sell, rent or share PII collected on the Website with non-affiliated third parties without your consent. We may, however, share your PII with trusted third party contractors who provide services for us. These third party contractors are prohibited from using the information we provide for purposes other than performing services for us.
We may share Non-PII collected via our Technology with Clients. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from Clients and other third parties. This information cannot be used to contact or identify any person individually.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Finally, we may transfer information any information we have to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
Changes to this Privacy Policy
We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the Policy the date it was last updated. If we make any material changes to this Policy, we may post a clear and conspicuous notice of those changes on the Site and in this Policy. We encourage you to review this Policy from time to time to make sure that you understand how any personal information you provide will be used.Questions or Comments
If you have any questions or comments about this Policy or EyeView's practices relating to the Site, the Technology or the collection, use or disclosure of personal information, or if you wish to verify, correct, update or delete any personal information we have collected, please contact us at privacy@eyeviewdigital.com and we will endeavor to respond to your inquiry or to verify, correct, update or delete the personal information you have provided as you indicate. Alternatively, you can contact us at the address below:
EyeView, Inc.
25 Burlington Mall Road, Suite 300.
Burlington, MA 01803
