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A top men’s grooming brand garnered 2.8X ROAS

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Campaign Highlights
Brand sees total 12% LIFT
$1MM in incremental sales
2.8X ROAS for every ad dollar spent
1.4% SHIFT in key competitive share
Challenge

Men's personal care specializes in trimming, but a client wanted to grow it's ROAS with digital video. A top market leader in male personal care created a unique offers that challenged a new competitor in its category. In order to effectively encourage conversions, the client needed to activate distribution channels that were proven to drive incremental in-store sales, so they turned to Eyeview.

Solution

We developed a custom program that leveraged retailer offer content that was seamlessly integrated to reach a micro-targeted audience. We started with three key audience insights and created a custom purchase-based audience profile of consumers who were most likely to convert by focusing on medium-to-heavy buyers of the brand, resulting in increased incremental ROAS.

CONSUMER IDENTIFCATION

Eyeview leveraged granular purchase-based targeting through NCS for each product SKU and dynamic location data to find consumers within a 15- mile radius of the select retail locations.

1-TO-1 VIDEO MARKETING

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RESULTS MEASUREMENT

Our campaign generated $1 million in incremental sales and 2.8X ROAS for our client. In-store sales were measured by Nielsen Catalina Solutions.