About Eyeview

Eyeview is a video marketing technology company that drives measurable, incremental sales online and offline by creating and delivering millions of data-driven personalized videos locally, to consumers at a national scale.

Headquartered in New York City, with offices in LA and Chicago, Eyeview serves the nation’s top brands, including P&G, Walgreens, Lowe’s, Honda, BMW and Priceline. Eyeview was ranked as the second-fastest growing company in the Tri-State Area by Deloitte’s Technology Fast 500.

EYEVIEW IN THE NEWS

Read up on who is talking about Eyeview and outcome-based video marketing.

News

Our Values

Change the game

We are a culture of gamechangers committed to making things that make a difference. We challenge each other to question the way things are and shift the thinking to embrace what is possible. We encourage informed risk taking and reward bold experimentation.

Get sh#! done

As a company, we are rewarded for our ability to create impact our clients can measure. We walk the walk, talk the talk, and we’re not afraid to get our hands dirty if it helps us deliver on a promise.

Think tech first

We bring a highly scientific approach to solving our clients’ marketing problems. We’re innovators, inventors and scientists that use cutting edge tools to forge the future. We live and breathe analytics and consume data like popcorn. We know that to change the game it’s having the best tech that tilts the playing field in your favor.

We’re performance driven

Since day one, we’ve been curious and aren’t afraid to ask the hard questions that lead to amazing answers—and breakthrough results. We set very high goals and work together to consistently achieve them.

We are experts

Specialization is our secret sauce. Retail. Auto. Travel. CPG. We bring proven expertise to the table and to every problem we face. We stand behind what we do and invest in our people today because we know that it’s an investment in the future of our company and the industry.

Focused on clients first

We love breaking things in order to build new solutions that make life easier for our clients. When they win, we win. It’s simple. We’ve re-engineered the technology and media landscape to deliver outcomes our clients can be proud about and get excited about. We love that they let us do what we do.

Good people doing amazing things

We live by the “no asshole” rule. We encourage each other and respect each other because it’s the key to knowing how to win together. Our people are scary talented and sponges for learning but more important they’re awesome people. They make hard work fun and the future really exciting.

Executive Leadership

  • Rob Deichert CHIEF EXECUTIVE OFFICER
    Rob Deichert CHIEF EXECUTIVE OFFICER
  • Phil Cara Chief Revenue Officer
    Phil Cara Chief Revenue Officer


    Phil Cara joins Eyeview's executive team as Chief Revenue Officer. Cara is a digital advertising veteran with extensive sales leadership experience at such organizations as BuzzFeed, Yahoo, NBCU, and The Huffington Post.

    Before Eyeview, Phil has had a successful career in sales leadership in the digital advertising industry. As Executive Director of Sales at Yahoo, he co-founded Yahoo Consumer Direct, a purchased-based targeting and measurement solution to meet the needs the CPG industry. This was the first ever product that linked online ad sales programs with actual offline sales results. Most recently, he served as Senior Vice President of Brand Strategy for BuzzFeed, a leading digital media company producing news, entertainment and branded content, managing the brand strategist sales team, whose role is to advise leading brand marketers to create compelling content and distribute across the social web. Prior, he was Senior Vice President of NBCU digital entertainment properties, including E! Online and Fandango. He was Senior Vice President of Sales at The Huffington Post, where he and his team created some of the first native advertising campaigns, mimicking HuffPost’s innovative social content. Phil is currently co-chair of the ANA Content Marketing Committee. He graduated with a Bachelor of Science degree from Rutgers University.  

  • Shatay Trigère CHIEF CLIENT OFFICER
    Shatay Trigère CHIEF CLIENT OFFICER

    As Principal of Scenarios LLC, Trigère’s boutique executive coaching and management consultancy, she has been working with emerging brands over the past couple of years to strengthen their brand voice, creative and marketing strategies. Prior to going out on her own, she was SVP Client and Creative Services at display personalization company Conversant (previously Dotomi). 

    Over her 12-year tenure, she led creative, creative technology, account management, and client development. She built the creative personalization function for their display media offering, led the alignment of account management and creative across divisions, and oversaw the rebranding effort from Dotomi and ValueClick into Conversant. After starting her 20-year career as Art Director at Grey Group AMEA working on brands such as Snapple and Siemens, she became Creative Director at Glazer & Bar, working on KIA, Haagen Dazs, and Weight Watchers. 

    Trigère has also taught branding and interactive media at Ascola Meidad Visual Communication College and is a certified Zen Shiatsu Practitioner and Executive Coach. She holds a Bachelor in Design, Visual Communications from Bezalel Academy of Art & Design.
     

  • Melanie Pereira CHIEF FINANCIAL OFFICER
    Melanie Pereira CHIEF FINANCIAL OFFICER

    Pereira has 20 years experience in finance, and comes to Eyeview with a unique resume across digital, media and technology. She was most recently head of Finance at SiteCompli, where she transformed their financial organization from young start up to mature, multi-disciplined team.  Previously, she was Vice President Finance, Divisional CFO at AOL Brands where she improved profitability plans and accountability across 7 major content channels, 25+ sites and their global search business. Prior to AOL, she led finance groups within Patch, Daily Beast, MTV and NBCUniversal. Pereira received her MBA in International Business as well as her Bachelor of Business Administration from University of Massachusetts at Amherst.

    Pereira will play a key role in driving Eyeview’s growth and expansion across the video marketing landscape.  Eyeview has developed a highly scalable, cloud-based video technology, that gives brands the ability to deliver thousands of creative variations tailored to reach specific target audiences, on any screen for the highest return on ad spend.
     

  • Amy Dolan CHIEF PEOPLE OFFICER
    Amy Dolan CHIEF PEOPLE OFFICER

    Amy leads Eyeview's Human Resources and Operations team, which entails overseeing talent recruitment, employee relations, performance management, workforce planning, training and development.

    Prior to joining Eyeview, Amy held Human Resources leadership positions in digital advertising technology companies and agencies. She started her career in talent recruitment at Google Doubleclick, and progressed quickly into leadership roles at Organic, a digital marketing agency. Most recently, she held the position of Global VP of Human Resources for Collective, a programmatic advertising company.

  • Tom St. John SVP, Media and Operations
    Tom St. John SVP, Media and Operations

    Tom St. John is the Senior Vice President of Media at Eyeview. He has a a background in building a robust publisher pipeline and driving successful conversions leading to publisher sales and more platform partners. Tom demonstrates expertise driving teams across high growth, programmatic media, advertising exchange partnerships and complex RTB integrations and optimization. Tom has a proven track record developing and driving a strategic vision and key partnerships, with a keen focus on premium publishers and adding new sources of inventory from high-end publishers. Tom previously worked as a Director of Business Development and Publisher Development and has experience in product marketing. Tom comes to Eyeview from Criteo.

  • Amit Nigam SVP, Product and Partnerships
    Amit Nigam SVP, Product and Partnerships

    Amit is Eyeview's VP of Product and Partnerships. He leads the Product team at Eyeview and the products we build from conception, to build, to implementation and monetization. Amit also manages Eyeview's partnerships, helping to build customized products through integration of new partners and technology, fueling the growth of Eyeview's best in class video product. Amit has been in the media industry for 10+ years working in multiple disciplines from Brand Strategy and Media Activation, to Consumer Insights and now in Product. He believes that truly great product solves major challenges and believes that Eyeview is uniquely positioned to help brands solve their greatest challenge: Creating a true connection with their consumers.

  • Naoum Naoumov VP, Engineering
    Naoum Naoumov VP, Engineering

    Naoum Naoumov leads Eyeview's Engineering team, responsible for the delivery of the best-in-class video performance platform and technical innovations. He has held multiple roles at the company, focusing on RTB, performance optimization, and architecture. Prior to Eyeview, Naoum worked on designing and implementing robust and highly scalable real time risk and applications as VP at Morgan Stanley. Naoum holds a BS and MS in Computer Science from NYU/Polytechnic University.

  • Lucia Cecchetti SVP, Analytics
    Lucia Cecchetti SVP, Analytics

    Lucia is Eyeview's Analytics SVP leading the efforts around analytics client consulting and campaign performance. Lucia is an experienced analytics leader with demonstrated history of working with consumer and customer data to address clients’ business issues, uncover strategic opportunities and drive growth. Lucia brings twenty years of CPG and retail analytics consulting experience for leading marketing research and personalized media companies. She was most recently head of retail analytics at Catalina Marketing where she designed and executed the thought leadership study “Defending Supermarket Share when Lidl Comes to Town” and drove campaign efficiencies via measurement automation and standardization.

Sales Leadership

  • Dave Donnelly SVP, Sales
    Dave Donnelly SVP, Sales

    As SVP of Sales, Dave is responsible for leading an expert sales team that focuses on building strategic relationships with large Retail and CPG advertisers—helping them to achieve better results from video advertising.

    Prior to joining Eyeview, Dave was Director of East Coast Sales at Auditude (aquired by Adobe), where he led the organization’s video sales effort for that region. Dave spent nearly 10 years at AOL holding sales and management positions.

  • Erik Schear VP SALES - AUTO, TRAVEL & NEW MARKETS
    Erik Schear VP SALES - AUTO, TRAVEL & NEW MARKETS

    Erik Schear is an advertising veteran with over 20 years of sales experience. As Eyeview’s VP of Sales for Auto, Travel and New Markets, Erik manages various components of Eyeview’s sales team nationwide and enables Eyeview’s partners to achieve ROI with their video advertising spend.

    Prior to joining Eyeview, Erik worked for 5 years at Tremor Video where he was a top sales contributor and manager. He also held sales positions at Yahoo! and American Express Publishing.

  • Ben Sarmiento VP Sales, Auto
    Ben Sarmiento VP Sales, Auto

    Ben Sarmiento is VP Sales, Auto at Eyeview Digital where he oversees the automotive business for the West Coast.  He works closely with all Asian Imports and their respective agencies, strategizing and developing personalized video programs across Tier 1 and Tier 2. 

    Before Eyeview, Ben worked at other start-ups including Jumpstart Automotive Media pre and post acquisition, and at various publications selling P4CB.  Yoga Journal and Smithsonian Magazine being his favorites. 

    Prior to sales, Ben started his career working on the other side of the desk in media planning and buying at several LA agencies including RPA and Mindshare. Ben is actively involved with thinkLA, an organization serving Southern California’s advertising and marketing community.  He serves as Co-President for thinkLA’s Council, Co-Chair for the annual IDEA Awards Gala, and committee member for the annual Automotive Breakfast event.  Ben also won thinkLA’s Sales Person of the Year Award in 2013.

  • Sean Simon SVP, Sales
    Sean Simon SVP, Sales

    Two start-ups followed by two IPO’s. I am currently the SVP of Sales for Eyeview. I am leading the revenue generating teams on the West Coast and introducing Performance Video to a new set of prospects. Before joining Eyeview, I helped turn around a 19 year old company by focusing the business on its core USP and evolving their business model that aligned with SaaS models to maximize revenue and build long-term relationships with brands. The hard work by me and the team lead to exit 19x the previous sale. Prior to joining SellPoints, I was the VP of Sales for a Mar-tech company that is changing the landscape of the digital advertising eco-system with Programmatic Direct Mail. At PebblePost, I launched the west coast operations and staffed up to 20 people within Sales and Account Strategy. As VP of Sales, I managed all aspects of the revenue generating business. We took revenue from $0 in 2016 to a $20 MM run rate, just on the west coast. I started just after the A round and we just closed on our C round. I was actively involved in the B  and C rounds. My previous role at Criteo lead to a successful IPO in October of 2013. At Criteo, I built the west coast sales team and managed them along with the Account Strategists for 6 years. I was directly responsible for increasing revenue by 1,000% over my last 36 months, while also contributing to the successful launch of several new products and product enhancements. My previous experiences include the launching of an agency-focused sales team at Yahoo that generated $10 million in sales during its first 3 months. Prior to Yahoo, I established the first satellite sales office for Broadcast.com (a $5.1 billion media company), increasing sales by 500% in the first year. After two years with broadcast.com we went public and were bought by Yahoo in 1999.

  • Risa Crandall VP, Sales
    Risa Crandall VP, Sales

    Risa Crandall is an emerging tech leader working in the adtech space with products and solutions that are the combination of consumer experience driven and client results oriented.  Risa's understanding of technology, mobile, CPG, retail, and consumer behavior and insights, provides clients the best digital solutions that drive success.  Risa is the VP of Sales @ Eyeview, leading the CPG team's efforts in building upon Eyeview's personalized performance video platform that drives ROI.


    Prior to joining Eyeview, Risa spent over 8 years at Crisp Mobile and then Quotient. At Crisp, she was SVP Mobile Commerce and part of a team that steadily built client partnerships and developed new mobile products that leveraged emerging technology, consumer behaviors and data insights to drive performance.
     

Board of Directors

  • Oren Harnevo FOUNDER & BOARD MEMBER
    Oren Harnevo FOUNDER & BOARD MEMBER

    As CEO and co-founder of Eyeview, Oren Harnevo has spearheaded Eyeview’s double-digit revenue growth for consecutive years, attracting Fortune 500 clients such as Comcast, Target and Lowe’s. He brings a unique multidisciplinary background to Eyeview’s vision as a code developer at age 10 with roots in film directing, computer science, product management and marketing. Prior to Eyeview, Oren led a 30M-user product at 888.com, a company with a $1B IPO success story.

  • Rick Scanlon MANAGING PARTNER - MARKER LLC
    Rick Scanlon MANAGING PARTNER - MARKER LLC

    Rick is the Founding Partner of Marker. Before Marker, he was a Founding and Managing Partner of Crescent Point Group, a venture growth firm based in Singapore, where he lived for over 15 years. Rick’s first investment was leading the Series A Round of AirAsia, a truly disruptive company that went on to achieve extraordinary success by making airline travel available to everyone in Asia. Rick began his career working in the investment banking departments at Morgan Stanley and Credit Suisse. He also serves on the Middlebury College Board of Trustees.

  • James Beriker PRESIDENT & CEO - MUNCHERY
    James Beriker PRESIDENT & CEO - MUNCHERY

    James is the President & CEO of Munchery. He is an online technology entrepreneur, executive and advisor with start-up, growth stage and public company experience and a track record of building and leading high performance teams, developing market-leading offerings, scaling operations, growing revenues and profits, and delivering value to shareholders. Previously, he has worked as a corporate securities Attorney in Los Angeles, been a Founder & CEO of Search123 (acquired by ValueClick), CEO of Efficient Frontier (acquired by Adobe), CEO of Dapper (acquired by Yahoo!), CEO of Simply Hired, and EIR at Matrix Partners.

  • Menashe Ezra MANAGING PARTNER - GEMINI ISRAEL VENTURES
    Menashe Ezra MANAGING PARTNER - GEMINI ISRAEL VENTURES

    Menashe is a Managing Partner at Gemini Israel Funds and focuses on wireless communication, networking, and semiconductors. He has over 25 years of technological and business management experience in information technology, communications, and semiconductors and is a former Managing Partner of Israeli venture capital firm BRM Capital. Menashe also founded and served as CEO of WaveAccess (acquired by Lucent). He is a two-time recipient of the prestigious Israel National Security Award, which he received while heading an elite technological unit of the Intelligence Corps of the Israel Defense Forces.

  • Erez Shachar MANAGING PARTNER - QUMRA CAPITAL
    Erez Shachar MANAGING PARTNER - QUMRA CAPITAL

    Erez is a Managing Partner at Qumra Capital and focuses on software, internet and new media sectors. He has extensive hands-on operational as well as investment experience in Israeli high tech. He is also currently a General Partner at Evergreen Venture Partners. Erez started his career as a software engineer in Scitex, one of the first start-ups coming out of Israel, and the first Israeli technology company to go public in NASDAQ. He also led Nur Macroprinters as CEO through its rapid growth stages to global leadership in its field. Nur was publicly traded in NASDAQ and eventually acquired by HP.

  • David Kahane PARTNER - INVUS OPPORTUNITIES
    David Kahane PARTNER - INVUS OPPORTUNITIES

    David Kahane is a Partner at Invus Opportunities, a family-backed global growth investor. The team spun out of the Invus Group, a $5 billion AUM buyout-oriented firm, to focus on a minority investment strategy applying the same fundamentals and strategy-led approach across a variety of sectors and geographies.

  • Greg Coleman EIR - Lerer Hippeau
    Greg Coleman EIR - Lerer Hippeau Greg Coleman recently joined Lerer Hippeau as EIR after serving as President of BuzzFeed since 2014. He has been advising BuzzFeed since 2010 to scale social advertising globally and expand mobile, video and ad products. Prior to joining BuzzFeed, Coleman was President of the advertising technology company, Criteo. He has previously held roles as President and Chief Revenue Officer at the Huffington Post and the EVP of Global Sales at Yahoo. Coleman also served as President of Platform-A at AOL from February to April of 2009 and was formerly Senior Vice President of Reader's Digest Association and president of U.S. Magazine Publishing. At CBS, Inc., he spent 10 years leading advertising efforts for Woman's Day as Vice President and National Sales Manager. Coleman holds a B.S. degree in Business Administration from Georgetown University and attended the M.B.A. program at New York University. He currently lives in Greenwich Village and is an adjunct professor at New York University's Stern School of Business where he teaches a class on digital marketing and innovation.
  • Paul Haddad President - A4, Altice USA
    Paul Haddad President - A4, Altice USA Paul Haddad is the president of A4, Altice USA's advanced advertising and data business, which provides audience-based, multiscreen advertising solutions. An established veteran of the advertising and technology industries, Paul has been a pioneer in helping companies utilize data to make smarter business decisions. Prior to joining Altice in 2016, Paul served as SVP & GM, Advanced Data Analytics for Cablevision Media Sales where he founded and led the company's cutting-edge data business. Before this, Paul served as the SVP & GM of Concurrent's Global Media Data and Advertising Solutions business. He was co-founder and CEO of Solusia Technologies, a leading information management software provider focused on the wireless industry after spending nine years at Nortel in various leadership positions. Paul holds several patents in the advanced data & information management systems, as well as bandwidth exchange technologies. He holds a B.S degree in electrical engineering from Concordia University (Montreal) and is fluent in five languages. Paul is member of the board of directors of the Video Advertising Bureau (VAB), and the board of trustees of the school of Business Intelligence & Analytics at Stevens Institute of Technology.

Gamechangers in Action

We are a culture of gamechangers committed to making things that make a difference. We challenge each other to question the way things are and shift the thinking to embrace what is possible. We encourage informed risk taking and reward bold experimentation.

Eyeview Team

Gamechangers in Action

We are a culture of gamechangers committed to making things that make a difference. We challenge each other to question the way things are and shift the thinking to embrace what is possible. We encourage informed risk taking and reward bold experimentation.

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