On March 31, Eyeview hosted a private dinner at Maude in Beverly Hills to discuss how auto marketers can win with online video. Our guests offered valuable insights into how they use personalize video in their marketing efforts. The Hyundai team at Initiative shared how personalization fits into their plans and the Mitsubishi team at PHD discussed what other roles they see it filling in their marketing mix.
There are still challenges marketers face when it comes to measuring online video, as those working with SoCal Ford at Dailey pointed out, but we are happy to see that everyone seems ready to do so. We would also like to thank the Honda team at RPA, the folks from Team One Lexus and our friends at Scion for sharing their insights on how personalized video can improve the work process between auto brands and dealerships.
We look forward to continuing these conversations with auto marketers. Until next time!