Eyeview is the only Facebook Marketing Partner with a full end-to-end solution to deliver personalized video on Facebook that is tied to proving sales outcomes.
All aspects of the creative from video length to branding and sound need to be tailored to reach viewer and device.
Marketers should focus on metrics that really matter like sales, business outcomes and growing market share.
Execute solutions built specifically to impact business outcomes, leveraging granular consumer knowledge available on social platforms.
To date, video on Facebook has been sidelined as an awareness and branding play, with many brands simply repurposing TV spots and measuring success through impressions, views and completions. We know it is much more than that, but how do you start?
Creative Best Practices for Turning Your TV Ads into Video that Drives Impact
With 8 billion video views each day, success with Facebook videos is more important than ever.
As Facebook Live grows in popularity, brands are left to figure out how to make it work for them.
And where Facebook and Google go, everyone follows.