/ October 15, 2018

Audience Targeting and Video Personalization on Connected TV

By Eleni Andromidas

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NEW YORK, Oct. 15, 2018 (GLOBE NEWSWIRE) — Eyeview is working with Nielsen to enable audience targeting and personalized video messaging on connected TV.

Eyeview’s use of the Nielsen audience segments – including Nielsen TV and Smart TV data, Nielsen Catalina Solutions as well as Nielsen Buyer Insights – enables marketers to target consumers on connected TVs and engage them with highly relevant messaging based on their purchase behavior, as well as key demographics.

“As adoption of connected devices reaches a tipping point and cord cutting is at an all-time high, marketers need solutions for television that are accountable to their business objectives,” says Brian Pozesky, CPO of Eyeview. “Personalized video messaging and targeting on connected TV represents a milestone in advertising history as the vision of true addressability finally becomes a reality on the big screen.”

Eyeview has been in market using Nielsen Marketing Cloud data assets with video targeting, personalization and measurement solutions in the digital space for a number of years. This additional use case brings the insights, best practices and outcomes from digital video to the TV screen.

About Eyeview

Eyeview is a video marketing technology company and industry leader in 1-to-1 outcome-based video marketing.

Through proprietary VideoIQ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver personalized video ads to every consumer and ultimately drive sales. VideoIQ® provides an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook.

Headquartered in New York City, with offices in L.A., Detroit, Seattle and Chicago, Eyeview serves the nation’s top brands, including P&G, Walgreens, Meijer, Lowe’s, Caesars, Honda, Pfizer, and Office Depot.

Eleni Andromidas

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Eleni Andromidas
 

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