NEW YORK, June 01, 2017 (GLOBE NEWSWIRE) — Video marketing technology company Eyeview announced today that Tom St. John, a former Criteo executive, has joined the company as Senior Vice President of Media. St. John’s more than 12 years of experience in digital marketing, building teams, software solutions, and tier-one publisher relationships will help Eyeview build best-in-class media supply and campaign management capabilities.
With the expansion of video consumption, Eyeview is delivering on the long-awaited promise of 1-to-1 video, marrying the engagement and appeal of television quality video advertising with precision targeting and personalised creative to drive sales. Eyeview has developed a highly scalable cloud based video technology that gives brands the ability to deliver thousands of creative variations tailored to reach specific target audiences, on any screen for the highest return on ad spend.
St. John most recently was Vice President, Publisher Development and Platforms at Criteo where he spearheaded the North American supply relationships for major exchange and publisher partnerships, including direct advertising integrations with tier-one publishers.
“The opportunity to join the team and build market leadership in outcome-based video marketing, a unique differentiator in the adtech space, was very attractive to me. We all know video is booming and the team at Eyeview impressed me,” said Tom St. John.
“For me, what is most exciting is that Eyeview has built a market leading position, proving that one-to-one video marketing across devices, including Facebook and addressable television, is not only achievable, but can be measured to prove sales outcomes, ” said St. John.
“As an industry we’re at a key inflection point across video advertising, and today’s marketers must prove a measured return in sales on every dollar they spend,” said Brian Pozesky, Chief Client officer, Eyeview. “Tom understands this coming from Criteo, an industry leader in performance marketing.”
To learn more about Eyeview, visit https://www.eyeviewdigital.com.
Eyeview is a video marketing technology company and the industry leader in outcome-based video marketing. Eyeview delivers superior return on investment through 1-to-1 video.
Through proprietary VideoIQ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ® provides an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook.
Eyeview serves the nation’s top brands, including P&G, Walgreens, Lowes, Honda, BMW and Priceline.