NEW YORK, November 15, 2018 (Globe Newswire) – Eyeview, the leader in personalized, outcome-based video marketing, today announces Phil Cara will join their executive team as Chief Revenue Officer. Cara is a digital advertising veteran with extensive sales leadership experience at such organizations as BuzzFeed, Yahoo, NBCU, and The Huffington Post.
Recognized as a pioneer and co-founder of the first ever purchased-based targeting and measurement solution that linked online ad programs with offline sales for major CPG and retail brands, Cara brings his deep brand knowledge and data-driven approach to Eyeview to fuel the growing market demand for the company’s 1-to-1 performance solution.
“As advertisers continue to grow their investment in digital video solutions, Phil brings the perfect blend of skills to help our clients build and execute effective, data-driven video marketing strategies that drive measurable business outcomes,” said Oren Harnevo, Eyeview’s CEO and co-founder. “Coupled with his deep roots in sales leadership and content development for major brands, Phil is an outstanding addition to our team and we enthusiastically welcome his expansive knowledge.”
“Eyeview has built a business dedicated to maximizing effectiveness and ROAS for video advertising campaigns,” said Cara. “Clients are always asking for solutions that drive more sales, increase store visits and improve marketing efficiency, and Eyeview's video solution is the best in the market. Their VideoIQ technology is a game-changer for advertisers as it improves message relevancy and media effectiveness through data-driven personalization. I'm excited to bring Eyeview’s best-in-class solutions to brand partners.”
Before Eyeview, Phil has had a successful career in sales leadership in the digital advertising industry. As Executive Director of Sales at Yahoo, he co-founded Yahoo Consumer Direct, a purchased-based targeting and measurement solution to meet the needs the CPG industry. This was the first ever product that linked online ad sales programs with actual offline sales results. Most recently, he served as Senior Vice President of Brand Strategy for BuzzFeed, a leading digital media company producing news, entertainment and branded content, managing the brand strategist sales team, whose role is to advise leading brand marketers to create compelling content and distribute across the social web. Prior, he was Senior Vice President of NBCU digital entertainment properties, including E! Online and Fandango. He was Senior Vice President of Sales at The Huffington Post, where he and his team created some of the first native advertising campaigns, mimicking HuffPost’s innovative social content. Phil is currently co-chair of the ANA Content Marketing Committee. He graduated with a Bachelor of Science degree from Rutgers University.