NEW YORK, March 13, 2018 (GLOBE NEWSWIRE) — Eyeview, the industry leader in one-to-one outcome-based video marketing, today announced the appointment of Melanie Pereira as Chief Financial Officer. Pereira will play a key role in driving Eyeview’s growth and expansion across the video marketing landscape. Eyeview has developed a highly scalable, cloud-based video technology, that gives brands the ability to deliver thousands of creative variations tailored to reach specific target audiences, on any screen for the highest return on ad spend.
Pereira’s primary initiative will be to support Eyeview’s overall growth by scaling the company’s financial operation.
Oren Harnevo, CEO and co-founder of Eyeview, said, “I am excited to have Melanie join the Eyeview team. With her unique background in television and tech, she knows first-hand what’s needed for our organization today and what to plan for in the future.”
Pereira commented, “Eyeview’s technology is raising the bar on what marketers can expect and it has a team that is poised to change the way their clients reach their customers. I could not be more excited to join an organization with so much potential for impact on the industry.”
Pereira has 20 years experience in finance, and comes to Eyeview with a unique resume across digital, media and technology. She was most recently head of Finance at SiteCompli, where she transformed their financial organization from young start up to mature, multi-disciplined team. Previously, she was Vice President Finance, Divisional CFO at AOL Brands where she improved profitability plans and accountability across 7 major content channels, 25+ sites and their global search business. Prior to AOL, she led finance groups within Patch, Daily Beast, MTV and NBCUniversal. Pereira received her MBA in International Business as well as her Bachelor of Business Administration from University of Massachusetts at Amherst.
Eyeview is a video marketing technology company and the industry leader in 1-to-1 outcome-based video marketing.
Through proprietary VideoIQ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver personalized video ads to every consumer and ultimately drive sales. VideoIQ® provides an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook.
Headquartered in New York City, with offices in L.A., Detroit, Seattle and Chicago, Eyeview serves the nation’s top brands, including P&G, Walgreens, Lowes, Honda, BMW and Priceline.