NEW YORK, Dec. 10, 2015 /PRNewswire/ — Eyeview, the video advertising platform that delivers results, today announced that industry sales veteran and client development expert Caitlin Mooney has joined as Vice President of Midwest Sales. Mooney comes to Eyeview after serving as Head of Display Sales at eBay, Inc. for almost three years. The news comes after the appointment of Boaz Cohen as General Manager of TV and Advanced Platforms.
With 20+ years of experience in driving consistent revenue growth with startups, emerging and mature businesses, Mooney brings a wealth of sales knowledge to the company. Her experience in building and managing high-performing sales teams and creating new business opportunities will be instrumental in growing Eyeview’s Chicago office and Midwest presence.
“Caitlin’s background in sales and expertise in the digital space will be invaluable in growing Eyeview’s footprint among results-driven brands and marketers,” said Jason Baadsgaard, Chief Revenue Officer at Eyeview. “I’m thrilled that Eyeview has another all-star on the team to help enable our clients to achieve business results.”
“I am excited to join the Eyeview team and play such an important role in the company’s Midwest growth,” said Caitlin Mooney. “I remain incredibly impressed with the company’s technology and data capabilities, and look forward to fostering existing client relationships as well as garnering new opportunities.”
Complementing the addition of Mooney to Eyeview’s executive lineup is the appointment of Boaz Cohen as General Manager of TV and Advanced Platforms. Cohen joins Eyeview from TiVo Research, where he led product management for two years. He will now manage the company’s emerging TV business including connected, programmatic, and addressable TV, and lead Eyeview’s product offering in advance platforms for 2016.
“We’re thrilled to have Boaz at the helm of our TV business as we expand our product offerings in this emerging market,” said Oren Harnevo, CEO at Eyeview. “2016 is going to be another exciting year at Eyeview.”
For more information about Eyeview and its services, please visit www.eyeviewdigital.com.
Eyeview is a video advertising technology company and the market leader in providing brands with ROI on their video advertising spend. Eyeview’s VideoIQ® platform infuses consumer, brand and retail data into a results-driven decisioning engine to programmatically deliver 1-to-1 personalized video. VideoIQ provides best-in-class access to highly viewable and guaranteed fraud-free inventory across television, desktop, tablet and mobile. Eyeview’s platform can be provided as a managed service by Eyeview’s team of analysts, video producers, and campaign experts or through a self-service interface.
Headquartered in New York City, with offices in L.A., Detroit and Chicago, Eyeview works with hundreds of brands and their agencies across Retail, CPG, Auto and Travel.