Overview of Eyeview Services
Eyeview offers services that are designed to help our customers, who are usually advertisers, but might be ad agencies, other ad platforms, or ad networks (“Customers”) deliver relevant content, emails, and tailored advertising and promotions, including those tailored to geographic areas. The Eyeview advertising services are collectively referred to as the “Services.”
If you’d like to opt-out from having ads tailored to you by Eyeview (whether through web or mobile delivery mechanisms), please follow the instructions in the “Your Choices” section below.
1. The Information We Collect and Use In Providing Our Services
We are able to provide more relevant content and targeted advertising by collecting certain information about you, including when you interact with our Services. This may include your interactions with (a) our Customers and their advertisements, or (b) other web or mobile-based companies and marketing platforms, such as website content providers and mobile app developers, and platforms that aggregate their data (including Data Providers, as defined below). We may do this by using automated technologies such as cookies, including non-HTTP cookies, pixel tags, mobile identifiers and SDKs, each of which we describe below, and in the Section titled, “What are “cookies,” “pixel tags,” and “SDKs,” and how do we use them?”
We collect and use the following Information in providing our Services:
Information from marketing companies and other third party data providers (such as website content providers and mobile app developers, or other advertising platforms) (“Data Providers”) regarding their site visitors or app users, customers, or others. This may include information about consumers’ actual or presumed demographics, interests or purchase behavior, as well as information about their interactions with websites and apps (including, for example, when they visited the pages, the content they viewed, and the links and ads that they clicked).
Transactional information from our Customers. Our Customers may provide us with non-personally identifiable information about you to help us better perform our services.
Log information. When you visit a Customer’s or Data Provider’s website where our Services are deployed, our servers automatically record non-personally identifiable information that your browser sends. These server logs include information such as Internet Protocol (“IP”) address (a unique number that is automatically assigned to your computer), the date and time, whether one of our cookies is already set on your browser, your browser type, the website (or mobile application) you are interacting with, and your interactions with our services, such as clicks on ads. Your IP address provides us the ability to infer your geographic location information.
Mobile data. Through mobile applications on which our Services are deployed, including applications operated by our Customers, Data Providers (or companies that they receive information from), we likewise may collect information about your interactions with other applications (including your IP address and time-stamp information), and information about your mobile device (including device type, handset name, operating system information, mobile identifiers such as Apple IDFA and Android Advertising ID, app-specific identifiers, and a list of the applications your device interacts with).
The mobile information we collect or receive from our Data Providers and Customers also may include geolocation information, which may be precise, that may help us or our Customers to target ads or tailor content to your precise location. For instance, if we believe that you are often near a particular store in Northern Jersey, we might send you an ad targeted to that store, rather than another store in the general area.
2. How Do We Use and Share the Information We Collect?
We may use this information to help Eyeview show personalized or other customized advertisements that are more likely to be relevant to you. We also use the information to review the use of our Services and to improve them, as well as to develop new services.
For example, data collected about users may be used to create data segments that may then be used in our Services, such as to tailor advertising and content. These data segments may be based on your activity across multiple websites or mobile apps over time, on your transactions, on your location, or on data derived from offline demographic and interest data. Generally, the tailoring of ads to devices and browsers (and sometimes through other channels) based on this type of data is called “interest-based” or “personalized” advertising. (Please go to section 3(c) to learn about what choices you have, in control how you are marketed to in this way.) Thus, if you provide us information through our Services (including through our Data Providers or a Customer) that indicates to us that you enjoy movies, outdoors, we may then send ads regarding new movies or movie theaters in your area, matched to your browser or device (or a browser or device we believe may be yours). Or, we may create data models that indicate that many users with similar attributes to you (such as geographic or interest-based) seem to like the outdoors – and we may then send them ads regarding outdoor gear or travel ideas, based on that same data model.
Sometimes, we integrate our information with other platforms and partners, to allow advertisers to access our non-personally identifiable information, websites and mobile developers we have relationships with, or our Customers’ users, or in conjunction with other analytics or marketing services they provide. This might be done, for instance, by “synching” unique identifiers (generally a coded string of data), in order to permit data that we collect to be used by these platforms and their own customers. Likewise, sometimes we may obtain from other platforms data they have collected, such as browser or mobile identifiers, and associated information; this process, too, may involve a sharing of unique identifiers in order to create this “sync.” We may do this to permit our own Customers to have access to this data, or to improve the accuracy of the information that we use and make available. Sometimes, we may use or make available the information we collect or receive to recognize unique browsers or devices or try to resolve a commonality of users (or households) across platforms or across devices, such as smartphones, computers, tablets or related browsers. For instance, we (or a Data Provider or Customer we work with) might infer that a common IP address seen across different devices represents a common user, and use that inference in tailoring ads. We also often work with other web-based and mobile-based platforms to help tailor online and mobile ads, including certain providers that work with both cookie and non-cookie-based technologies to recognize browsers, and to unify them with other browsers and devices that are likely being used by the same person or household.
We may share aggregated, pseudonymous, general information, such as how users interact with our or our Customers’ services, how many users clicked on or responded to a particular ad, or other aggregated, pseudonymous, de-identified or averaged results relating to advertising campaigns and related Customer transactions.
3. What are “Cookies,” “Pixel Tags,” and “SDKs,” and How Do We Use Them?
Cookies are small data files that contain a string of characters, such as a unique browser identifier. Cookies are stored on your computer or other device and act as coded tags that identify your device. Our servers send your device a cookie when you visit or use a Customer or Data Provider website or mobile application. A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access these web pages, pixel tags generate a generic notice of the visit and permit us to set or read our cookies. Pixel tags are used in combination with cookies to track the activity on a site by a particular device. When you turn off cookies, pixel tags simply detect a website visit.
b. Disabling Cookies
Please keep in mind that your web browser may not permit you to block the use of these techniques, and those browser settings that block conventional cookies may have no effect on such techniques.
c. Mobile Device Identifiers and SDKs.
We also sometimes use, or partner with publishers or publisher-facing and app developer platforms that use mobile SDKs to collect information, such as mobile identifiers (e.g., IDFAs and Android Advertising IDs), and information connected to how mobile devices interact with our Services and those using our Services. A mobile SDK is the mobile app version of a pixel tag or beacon (see “Pixel Tags or Beacons” above). The SDK is a bit of computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services to be implemented. We may use this technology to deliver certain advertising through mobile applications and browsers based on information associated with your mobile device. If you’d like to opt-out from having ads tailored to you in this way on your mobile device, please follow the instructions in the “Choices” section below.
4. Your Choices: How To Opt-Out of Tracking (Interest-Based Advertising) on Web Browsers and Mobile Devices
a. Opting Out of Interest-Based Advertising. Eyeview adheres to the DAA principles. To learn more about Interest-Based Advertising or to opt-out of this type of interest-based advertising by those third parties that are members of DAA’s opt-out program, please go to https://www.aboutads.info/. Eyeview also is a member of the NAI and adheres to the (current) NAI Code of Conduct. To learn more about the NAI and its members, or to opt out of interest-based advertising facilitated by NAI members, please go to http://optout.networkadvertising.org/?c=1. You may also opt out of our own interest-based advertising on those same web pages. (We make no representation about the accuracy or effectiveness of other providers’ opt out mechanisms. Please review those providers’ websites, to learn how their tools operate.)
b. Opt-out Cookies and Safari Users. When you opt out, we will place a cookie on your browser instructing us not to use your other online behaviors to customize the ads you see. Please note that if you opt out, you will receive a persistent cookie that tells us not to recognize your browser to serve relevant ads. Therefore, if you manually delete your cookies, you will delete the opt-out cookie as well. In addition, if you buy a new computer or change Web browsers, you’ll need to perform the opt-out task again. Please also note that if you are using a Safari browser, opt-out cookies that are set for purposes of restricting this type of advertising may be deleted prior to their intended expiration date; we have no control over these browser controls or cookie deletions.
You may opt out of mobile app interest-based advertising through your mobile device settings, as described below, and as applicable to most (but not necessarily all) mobile devices. When you do this, we will no longer use information collected through your mobile apps to deliver behaviorally targeted advertising to your device. Please note that you will continue to receive advertising after you opt-out, but it may not be tailored to your interests.
c. Viewed Content Advertising and Smart-TVs
We may sometimes receive data from connected or “smart” TVs or OTT devices (such as Roku, Playstation, or other internet-connected devices used with televisions) in order to target or help our customers target personalized advertising on those devices, other devices, or browsers. To learn how to opt out from the collection or use of that data for Personalized Advertising, please refer to the privacy settings for your Roku, Playstation, or other OTT device.
Opting Out on iOS Devices Such as iPhones, iPads or iPods
You can opt out of the use of the mobile advertising identifiers for Interest-Based (or Personalized) Advertising through your mobile device settings. You may likewise limit the sharing of location information through device settings. Please visit the Mobile Choices page for detailed instructions on how to opt-out on mobile devices. Please also note that we can only honor these settings if they are delivered to us, which we generally rely on mobile applications (and platforms they use) to deliver.
5. Information Security
We take measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data we collect and store. These include internal reviews of our data collection, storage, and processing practices and security measures. Of course, no security system is perfect. While we have taken measures to safeguard against the unauthorized access to, or alteration of, data we collect and store, we cannot guarantee that it will not be disclosed or accessed inadvertently or through the unauthorized acts of others.
6. Data Retention
Eyeview retains information it uses for its advertising services for no more than two years, after which the information is deleted. Except as permitted by law, we may aggregate de-identified or non-identified user information (e.g., to create group-level data), which we may keep for an indefinite period.
7. Privacy Information for Eyeview Corporate Websites
a. Collection of Customer Information
Eyeview’s customers are businesses and other organizations, groups and institutions, not individuals, and our corporate website collects contact information from our customers and prospective customers who request information and/or fill out ‘Contact Us’ forms. To the extent that personally identifiable contact information (e.g., first and last name, telephone number, e-mail address) is collected, we may use this to provide you with information that you requested, to correspond with you about any questions or concerns you have brought to our attention, or to notify you of new services or updates to our existing services.. Anyone who has provided personal contact information through Eyeview’s corporate website may e-mail Eyeview at info@Eyeview.com to update, delete, and/or correct their personal contact information.
b. Use and Sharing of Customer Information
We may share personal information about you with our service providers, such as for purposes of marketing and promotions, billing and collection, email and other communications, hosting, technology and customer support and to otherwise carry out our internal operations.
We also may share personal information when we believe such action is appropriate to comply with law (such as legal process), to protect our rights or property or those of any other person or entity, or to enforce customer agreements. If you provide us with a customer testimonial, we may post that on our website.
c. Third Party Websites
Our corporate website may contain links to other websites. Please be aware that we are not responsible for the privacy practices of such other websites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects information, including personally identifiable information. We use the term “personally identifiable information” to refer to first and last name, email address, home address, telephone number, or a government-issued identifier.
For additional information about information collected on our websites and how to contact us, please see the below sections.
9. Other Important Information About Privacy and Security
a. Privacy of Children
Eyeview’s services are not intended or designed to attract children under the age of 13. We do not intentionally collect personally identifiable information from children under 13. Nor do we intentionally create, share, or collect data or segments regarding children under 13 years of age.
b. Information Gathering by Eyeview Customers
Our Customers use our services to enhance their websites, apps, services, advertising, and related offerings. They may place their own cookies on your computer, collect data, or solicit personal information. For more information about their information collection and use, please refer to their privacy policies.
c. Transfer of Assets
In the event that another company acquires all or substantially all of the assets related to the business of Eyeview, we reserve the right to include any or all information among the assets transferred to the acquiring company, and to share such information in the course of any such transaction, e.g., during due diligence.
10. How to Contact Us
If you have questions or concerns regarding this Policy, please contact us by emailing us at email@example.com or write to us at
Eyeview – Privacy team
33 East 33rd Street, 6th Floor
New York, NY 10016
If you have general questions about Eyeview please contact us at https://www.eyeviewdigital.com/contact/.