With brand marketers looking to get more from every dollar they spend on advertising, addressable TV is emerging as a way to bring the precision targeting and measurement of digital video to traditional TV advertising.
It’s an exciting prospect, but in reality, it’s pretty difficult to execute. The process is very different from buying digital video and traditional TV inventory. The cornerstones of the campaign are still similar in setting goals and objectives, but it requires significantly more legwork to actually launch the campaign.
Learn how addressable TV works to help advertisers connect with their target audience through a traditional TV delivery.