Discover the latest research, best practices and information on outcome-based video marketing.
Everything from the first-ever outcome-based video marketing summit.
In the first issue of Outcomes, we cover addressable TV, playing video with sound and how to get the right media mix.
TriHonda gained a $7.83 return for every $1 spent in advertising yielding nearly $1.5 million in incremental profit from the campaign
Genesis proves personalized videos are more effective than generic video creative when looking at key buying actions
15X ROAS from 1-to-1 Video for Back-to-school Shopping
All signs point to digital video moving to be a sales tool.
New research from Sequent Partners shows that digital video is evolving to be more than just a branding tool.
Retailers need a win this holiday season now more than ever.
Creative Best Practices for Turning Your TV Ads into Video that Drives Impact
Your cheat-sheet for everything on addressable, connected and programmatic TV.