Discover the latest research, best practices and information on outcome-based video marketing.
Everything from the first-ever outcome-based video marketing summit.
In the first issue of Outcomes, we cover addressable TV, playing video with sound and how to get the right media mix.
Driving 4.43X ROAS for a Challenger Brand
TriHonda gained a $7.83 return for every $1 spent in advertising yielding nearly $1.5 million in incremental profit from the campaign
Genesis proves personalized videos are more effective than generic video creative when looking at key buying actions
All signs point to digital video moving to be a sales tool.
New research from Sequent Partners shows that digital video is evolving to be more than just a branding tool.
Retailers need a win this holiday season now more than ever.
Creative Best Practices for Turning Your TV Ads into Video that Drives Impact
Your cheat-sheet for everything on addressable, connected and programmatic TV.