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Foot Traffic

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Campaign Highlights
76,665 Incremental Store Visits
27% more visits in stores compared to an unexposed group
+248,000 personalized mobile video variations
$2 per visit measured in incremental store traffic
Challenge

A top 10 national retailer challenged Eyeview to drive measurable in-store traffic at brick-and-mortar locations. The retailer believed that highly relevant local messaging would increase store visitation.

Solution

Eyeview executed a hyper-local, mobile video campaign for 2,000 store locations. Using Eyeview’s proprietary decisioning algorithm for foot traffic, the campaign targeted likely buyers and prospects near retail locations, exposing them to personalized videos. Products, store information and messaging were dynamically infused into a national brand ad according to each viewer's purchase behavior, location and current weather conditions.

CONSUMER IDENTIFICATION

Heavy category buyers at local stores were identified utilizing past purchase activity, online behavior and geographic proximity to store locations.

1-T0-1 VIDEO MARKETING

Utilizing Eyeview’s retail foot-traffic algorithm, personalized video messaging was programmatically delivered to target audiences on their mobile devices.

RESULTS MEASUREMENT

In-store visitation of audiences exposed to the campaign was over 27% higher than the unexposed control group, driving over 76,000 incremental visitors. Measured by: Placed.