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Home Improvement

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Campaign Highlights
6X ROAS
$6 return on every $1 in advertising spend
280,000+ incremental website visitors
29% lift in offline spend among website visitors
Challenge

A leading national home improvement retailer challenged Eyeview to drive offline sales across thousands of store locations. The retailer believed that highly relevant, local video messaging would increase transactions in-store.

Solution

Eyeview executed a hyper-local video campaign across 2,000 store locations, informing local products, pricing and promotions by tapping into digitized versions of local store circulars. Leveraging the retailer’s CRM data, website visitation data and third-party segments, Eyeview targeted key buyers and prospects within a defined radius of store locations, programmatically exposing them to personalized video messaging based on known buying behaviors, local circular data and weather conditions.

CONSUMER IDENTIFICATION

Key buyers and prospects were identified utilizing CRM data, third-party segmentation, website visitation data and geographic proximity to store locations.

1-T0-1 VIDEO MARKETING

Eyeview’s offline sales algorithm for retail delivered more than 180,000 personalized video variations to over 7 million viewers, driving them to buy in-store.

RESULTS MEASUREMENT

The campaign drove nearly $3 million in incremental offline sales, resulting in a $6 return on every $1 spent on the campaign. Offline sales were measured by MasterCard Advisors.