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Leading Beauty Brand

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Campaign Highlights
PERSONALIZED VIDEO DRIVES 4X ROAS
$4.21 return on every $1 in advertising spend
10% lift in total sales & dollar buying rate
1,700,000+ personalized video variations
Challenge

A leading hair-care brand challenged Eyeview to leverage video to increase consumer intent, drive sales and ROAS at five key retailers across 23,000 store locations nationwide.

Solution

Eyeview executed a hyper-local personalized video campaign to drive sales at participating retail store locations. Eyeview’s proprietary decisioning algorithm for in-store CPG sales was utilized to identify key buyers and prospects leveraging past purchase behavior and proximity to store locations. Retail-centric data such as circular data, local store information, real-time weather-based messaging, products, pricing and promotions were dynamically infused into videos generating over 1,700,000 unique video variations. Personalized videos were programmatically delivered to 15 million viewers based on local weather conditions including humidity, heat, rain and wind.

CONSUMER IDENTIFICATION

Key buyers and prospects were identified utilizing past purchase data in addition to geographic proximity to store locations.

1-TO-1 VIDEO MARKETING

Eyeview’s offline sales algorithm for CPG in-store sales delivered personalized videos to identified consumers based on a combination of local promotions and weather conditions, driving them to buy at local retailers.

RESULTS MEASUREMENT

The campaign drove over $1.1 million in incremental offline sales, 56% of which were bought on ‘perceived discount’. The campaign resulted in a $4.21 return on every $1 spent. In-store sales measured by Nielsen Catalina Solutions.