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National Packaged Food Brand

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Campaign Highlights
CPG FOOD BRAND SEE 4X ROAS
17% more sales compared to an unexposed group
200% increase in retailer market share of bacon
68% of sales generated from new buyers
Challenge

A major food brand challenged Eyeview to increase sales of a new premium bacon product. The goal was to activate a shopper program with two participating retail partners by leveraging video advertising to drive consumers to buy at over 6,000 store locations.

Solution

Eyeview executed a shopper marketing campaign strategy utilizing a proprietary decisioning algorithm for in-store sales. Eyeview identified heavy category buyers at participating retailers and presented them with a national, broadcast-quality ad infused with hyper-local, retail-specific messaging, products, pricing and recipes that would drive them to buy.

CONSUMER IDENTIFICATION

Heavy category buyers at local stores were identified utilizing past purchase activity and geographic proximity to store locations.

1-T0-1 VIDEO MARKETING

Eyeview’s offline sales algorithm was used to programmatically activate media across premium inventory, PMPs and open markets, delivering over 57,911 personalized videos.

RESULTS MEASUREMENT

Total in-store sales by audiences exposed to the campaign was 17% higher compared to an unexposed control group driving over $4 return for every $1 spent on advertising. Measured by: Nielsen Catalina Solutions