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Oral Care Brand

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Campaign Highlights
DECISIONING ALGORITHM DRIVES 3X ROAS
$3.23 return on every $1 in advertising spend
11% lift in overall sales
8% lift in average dollar purchase among buying households
Challenge

A leading oral care brand challenged Eyeview to deliver greater ROAS from video, driving more sales at 6 key retailers across 24,000 store locations.

Solution

Eyeview utilized past purchase data to identify key buying audiences that reside in a defined radius around each of the store locations. Eyeview then generated a look-alike model for prospecting new customers. Implementing it’s V-circular capability, which leverages digitized local circular data to dynamically infuse videos with local prices, promotions and store maps, Eyeview generated more than 160,000 unique video variations. Personalized videos were delivered programmatically to nearly 4 million viewers via Eyeview’s decisioning algorithm for CPG in-store sales.

CONSUMER IDENTIFICATION

Key buyers and prospects were identified using past purchase data provided by a third party in addition to geographic proximity to store locations.

1-T0-1 VIDEO MARKETING

Eyeview’s offline sales algorithm for retail delivered more than 160,00 personalized videos variations to over 3.9 million viewers, driving them to buy at their local retailer.

RESULTS MEASUREMENT

The campaign drove nearly $800K in incremental offline sales, resulting in a $3.23 return on every $1 spent on the campaign. In-store sales measured by: Nielsen Catalina Solutions