x

Popular Travel Destination

Download PDF
Campaign Highlights
2.5X LIFT IN ONLINE BOOKINGS
18.7% more website visits compared to an unexposed group
2.5X lift in online bookings
2,500+ personalized video variations
Challenge

A well-known theme park and resort challenged Eyeview to drive online bookings through video advertising. They required a solution that would reach consumers across a large variety of backgrounds, languages and geographies with impactful, highly relevant video messaging that motivated action.

Solution

Eyeview utilized a proprietary decisioning algorithm for online conversion to optimize for the best types of audiences and messages to drive action. Eyeview identified prospects and delivered personalized videos with timely, relevant offers based on the viewers location, website activity and destinations of interest. Offer countdowns were used to created a sense of urgency and motivate viewers to book right away.

CONSUMER IDENTIFICATION

Prospects were identified through a robust pixel strategy on the brand's website combined with third-party behavioral data to create multiple profiles that informed media and messaging.

1-T0-1 VIDEO MARKETING

Eyeview's algorithm for online conversion was leveraged to programmatically activate media, delivering over 2,500 personalized videos including dynamic "drive-times", English and Spanish language versions and local weather.

RESULTS MEASUREMENT

Online conversion by audiences exposed to the campaign was over 2.5X higher compared to an unexposed control group.