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Regional Auto Group

Campaign Highlights
30,000 conquest prospects
30,000 leads from owners of competitor models
192% increase in total website visitation quarter over quarter
Challenge

A Tier 2 automotive group in one of the largest regions in the nation challenged Eyeview to generate leads from auto intenders that owned competitor makes and models.

Solution

Leveraging a third-party data provider, Eyeview identified auto intenders who owned competitor makes and models and lived in close proximity to the auto group’s dealerships. Eyeview generated over 10,000 video variations that showcased the brand's makes and models and highlighted differentiated features in comparison to the competition. Conquest prospects were programmatically delivered personalized video messages across desktop, tablet and mobile devices.

CONSUMER IDENTIFICATION

Auto intenders in the market to buy who owned competitor makes and models and lived within close proximity to dealership locations.

1-TO-1 VIDEO MARKETING

Eyeview’s automotive leads algorithm delivered over 10,000 personalized video variations to targeted viewers driving them to the auto group’s website

RESULTS MEASUREMENT

The campaign drove 30,000 qualified leads from owners of competitor models. Leads were measured by key buying actions on the auto group’s website using a first-party website pixel.