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Shipping Retailer

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Campaign Highlights
20% MORE SALES FOR SHIPPING RETAILER
10% more sales overall for participating markets
+1,100 personalized video variations
20% lift in store sales
Challenge

A major national shipping retailer needed to offer its franchise network a co-op advertising solution that would drive foot traffic and generate sales in markets that were underpenetrated, competitively challenged or unable to afford TV.

Solution

Eyeview generated 1,100 personalized videos that were delivered to target audiences, showcasing local offers, promotions, store maps, regional call-outs and countdowns.

CONSUMER IDENTIFICATION

A unique audience of SMB owners and likely prospects was identified through a pixel strategy on the brand’s website and third-party data. The audience informed both media activation and messaging.

1-TO-1 VIDEO MARKETING

Eyeview’s algorithm for offline sales was leveraged to programmatically activate media to deliver personalized video with hyper-local store information, timely messaging and promotions.

RESULTS MEASUREMENT

The brand conducted ROAS analysis comparing participating versus non-participating markets, which showed a 20% lift in store sales for the featured products in the campaign.