Advanced TV has a lot of options for advertisers, but how exactly does it complement a typical digital video strategy?
This nascent development in TV advertising could be the best marriage of digital video and TV execution.
Addressable TV is emerging as a front-runner to bring the power of digital targeting to the small screen.
Brian Katz shares what to expect in a burgeoning industry.
Why send the same ad to a generic demo when you could have a more targeted audience?
Using the best of your data in new outlets.
Sports and marketing have a long, intertwined past – there’s a lot to learn from both sides.
TV advertising has always been the brand marketer’s domain. But recently, that has begun to change. They used the mass-market medium […]
A few years back, Forrester made waves by predicting that US advertisers will spend more on digital advertising than they […]