Advanced TV has a lot of options for advertisers, but how exactly does it complement a typical digital video strategy?
This nascent development in TV advertising could be the best marriage of digital video and TV execution.
Addressable TV is emerging as a front-runner to bring the power of digital targeting to the small screen.
Brian Katz shares what to expect in a burgeoning industry.
Why send the same ad to a generic demo when you could have a more targeted audience?
Using the best of your data in new outlets.
TV advertising has always been the brand marketer’s domain. But recently, that has begun to change. They used the mass-market medium […]
A few years back, Forrester made waves by predicting that US advertisers will spend more on digital advertising than they […]