Personalization is becoming an effective way to drive sales from video. See how CPG marketers can take advantage.
Why measurement is the most important part of any marketing campaign.
Video can do a lot more for CPG marketers today than it used to.
The way consumers look for information is rapidly changing and increasingly digital. For CPG and retail marketers, this means that […]
In the pre-digital world, Product, Price, Promotion, and Place (the classic 4 Ps) ruled the shopper marketing world. Even though […]
Video: it’s not just for branding anymore. Are you using video effectively as part of your marketing strategy? If you […]