4 Keys to Digital Video Success

Digital video has traditionally been a branding and engagement medium for many brands, across industries. However, marketers are starting to consider actual sales—online and offline—as a measure of digital video success. Why? Because with more digital information available than ever, it’s important that all advertising and marketing mediums are driving measurable outcomes.

Sequent Partners latest research, Digital Video at the Inflection Point, explains how and why this industry shift is taking place. By using quantitative and qualitative data, the research firm showed that digital video does have a place for marketers when it comes to showing real sales, but their thinking and understanding of the medium needs to evolve for their brand.