The Bottom Line: Social Video

Between Facebook Live, mid-stream ads on Snapchat and Instagram stories, social video as a marketing tool is growing at a breakneck speed. Although the new channels and ways to connect with consumers is exciting, it also presents a lot of challenges for marketers with no roadmap, no proven best practices and a lot of testing and learning.

Our CRO, Jason Baadsgaard, walks through challenges that are keeping major brands from entering the social video market and offers guidance for how to get started—because if you aren’t using social video, you’re probably missing out.

Learn more about Eyeview’s capabilities with social video.