Is Data or Creative More Important When It Comes to Digital Video Marketing?

Although the industry has been laser-focused on optimization and data for the past few years, creative is starting to make a comeback. West Elm’s Luke Chatelain, Andrew Davis of Monumental Shift, Eyeview’s Oren Harnevo and Facebook‘s Daniel Slotwiner all answer which component¬†is more impactful when it comes to digital video.