Demand Accountability: Can Video Advertising Sell Cars?
Video ads have always been a branding medium for auto marketers. But with increasing pressure to show ROAS from all marketing tactics, video is starting to move away from being solely a branding and engagement tool and starting to align more with sales objectives.
In a presentation from J.D. Power’s 2016 AMR conference in Las Vegas, our CRO, Jason Baadsgaard, walked the crowd through exactly how marketers can start making their tactics more accountable to ad spend and how video plays into that strategy.